Precision medicine for women

This is what her healthcare was always supposed to look like.

Precision medicine for women navigating perimenopause. One clinical relationship that holds your complete health picture over time, so every decision is made with your entire experience in view.

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What we do

Five parts of one integrated practice

Most care arrives in fragments: a panel here, a prescription there, a supplement on a hunch. Lineria holds the parts together as a single clinical relationship.

Telehealth consultations
Unhurried, ongoing appointments with clinicians experienced in menopause medicine. The same care team, visit after visit, building on what they already know about you.
Hormone & biomarker testing
A systematic test and retest cycle that tracks your hormones and key biomarkers over time, so change is measured rather than guessed at.
HRT & prescription management
A prescribing platform, not a referral. Hormone therapy is initiated, monitored, and adjusted by your clinician as your labs and your life move.
Personalized supplementation
Formulated from your labs, not a marketing quiz. Each recommendation answers to a specific number in your record and is revisited when that number changes.
Nutrition & lifestyle coaching
The daily layer that holds the clinical work in place, translated into choices that fit the way you actually live.
At launch
We are a focused hormonal practice, not a primary care replacement and not mental health care. Fertility and in-person clinics arrive in Phase 2.

How it works

A loop, not a one-time visit

Care at Lineria runs as a continuous clinical cycle. Each pass sharpens the last, which is how decisions follow data, not guesswork.

Test
We establish your baseline with hormone and biomarker panels chosen for where you are in the transition, not a generic annual draw.
Interpret
Your clinician reads those results against female physiology, accounting for the way hormones move across perimenopause rather than a one-size reference range.
Prescribe & adjust
Hormone therapy is initiated or refined from what the data shows. Doses are not set once and forgotten; they are managed as your numbers move.
Supplement from your labs
Supplementation is formulated from the same results, targeting the specific gaps your panel reveals.
Retest
We measure again, confirm what is working, and let the next decision follow the new evidence. The loop continues for as long as you are a member.

Decisions follow data, not guesswork.

Our story

Built by a woman who needed it first

Natalie Ricks is a YPO-level executive who has spent her career running things that have to work. She is building Lineria for the women in her life, and for herself, before she needs it.

The idea did not begin in a boardroom. It began at her own bathroom counter, in front of a row of bottles no one had ever connected to her biology.

Natalie Ricks · Founder

“I was taking 28 vitamins a day and couldn’t tell you why I was taking a single one of them. Nothing about it was built around my biology, my hormones, or my future.”

“Every woman deserves to feel seen by her healthcare. That’s the whole company. Everything else is execution.”

That is the mission, stated plainly: to make every woman feel seen. Lineria is the practice she wanted to be able to join.

Membership

You are joining a clinical relationship, not buying a service

Lineria is one integrated annual membership. Everything works together under a single care team that carries your record forward, so the people treating you in month ten know exactly what happened in month one.

Membership is an ongoing relationship that continues for as long as it serves you. The membership is approximately $10,000 per year, all of the care above held together rather than billed apart.

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What your membership holds

Ongoing telehealth consultations with your menopause-experienced care team
Systematic hormone and biomarker testing on a test-and-retest cycle
Hormone therapy prescribed and adjusted over the year
Supplementation formulated from your labs
Nutrition and lifestyle coaching as the daily layer

One membership. One care team. One continuous record.

The care team

The science is the spine

Warmth without rigor is just a nicer waiting room. Lineria is built on clinical credibility first, and everything members feel grows out of that.

Menopause-trained clinicians

Your care is led by NAMS-certified or menopause-experienced clinicians who treat the transition as their field, not a footnote.

A named Medical Director

Clinical standards sit with an accountable Medical Director who owns how care is delivered across the practice.

Real prescribing medicine

Lineria is a prescribing platform. Hormone therapy is initiated, monitored, and adjusted by a physician, the way medicine is meant to work.

Questions

What members ask first

Who is Lineria for?: Women roughly 35 to 55 who are proactive about their health and want their hormones managed before symptoms run the show. If you are entering, in, or approaching perimenopause and want one clinician holding the whole picture, this is built for you.
What is included in the membership?: One integrated annual membership covers ongoing telehealth consultations, systematic hormone and biomarker testing, hormone therapy management, supplementation formulated from your labs, and nutrition and lifestyle coaching. It is held together as a single relationship rather than billed as separate services.
Is this telehealth?: Yes. Consultations happen by telehealth so your care team is reachable without a commute or a waiting room. In-person clinics arrive in a later phase.
How does the testing work?: We start by establishing your baseline with hormone and biomarker panels, interpret them against female physiology, then retest on a cycle to confirm what is working. Each result informs the next decision, so your care is measured rather than guessed at.
What does HRT management actually mean?: Lineria is a prescribing platform. Your clinician initiates hormone therapy when it is right for you, monitors how you respond, and adjusts the prescription over time as your labs and your life change. It is managed medicine, not a one-time script.
What is Lineria not, at launch?: We are a focused hormonal practice. At launch we are not a primary care replacement and not mental health care, and fertility and physical clinics are planned for Phase 2. We would rather do one thing with real depth than everything thinly.
How do I join?: Join our mailing list at /join to request information, and we will be in touch about membership and the next available spots.

Request an Invitation

Join our mailing list

Lineria is a clinical relationship, not a product. Interested in learning more? Join our mailing list. Tell us a little about yourself and we’ll be in touch personally about membership.

LINERIA

Built by a woman who needed it first

Natalie Ricks is a YPO-level executive who has spent her career running things that have to work. She is building Lineria for the women in her life, and for herself, before she needs it.

The idea did not begin in a boardroom. It began at her own bathroom counter, in front of a row of bottles no one had ever connected to her biology.

Natalie Ricks · Founder

You are joining a clinical relationship, not buying a service

Membership is an ongoing relationship that continues for as long as it serves you. The membership is approximately $10,000 per year, all of the care above held together rather than billed apart.

Join our mailing list

Lineria is a clinical relationship, not a product. Interested in learning more? Join our mailing list. Tell us a little about yourself and we’ll be in touch personally about membership.

This is what her healthcare was always supposed to look like.

Five parts of one integrated practice

Telehealth consultations

Hormone & biomarker testing

HRT & prescription management

Personalized supplementation

Nutrition & lifestyle coaching

A loop, not a one-time visit

Test

Interpret

Prescribe & adjust

Supplement from your labs

Retest

Built by a woman who needed it first

You are joining a clinical relationship, not buying a service

The science is the spine

Menopause-trained clinicians

A named Medical Director

Real prescribing medicine

What members ask first

Join our mailing list

This is what her healthcare was always supposed to look like.

Five parts of one integrated practice

Telehealth consultations

Hormone & biomarker testing

HRT & prescription management

Personalized supplementation

Nutrition & lifestyle coaching

A loop, not a one-time visit

Test

Interpret

Prescribe & adjust

Supplement from your labs

Retest

Built by a woman who needed it first

You are joining a clinical relationship, not buying a service

The science is the spine

Menopause-trained clinicians

A named Medical Director

Real prescribing medicine

What members ask first

Join our mailing list